Is Building an Audience Actually Hurting Your Creative Business?

Everyone says you should 'build an audience", so you try. But as you struggle to get attention, you feel more and more isolated from the people you want to share your God-given creative gifts with.

 Is it possible that audience building is the problem, not the solution? 

Focusing solely on audience building can be the fastest way to burnout, disconnection, and an unsustainable creative business. Here’s why:

1. It Creates a "Product Mindset" Instead of a People Mindset.
2. It Leads to Premature Burnout.
3. It Does Nothing to Build Connection Between Members.
   
   

In this episode, we break down why the audience-first mindset is hurting your growth—and what you can do instead to create lasting impact, deeper connections, and a business that doesn’t burn you out.

Hit play now and learn how to shift from chasing followers to fostering a thriving, engaged community that supports your creative work for the long haul.

Watch the entire livestream here